Chipotle uses “The Scarecrow” ad and app to raise awareness about processed food


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Chipotle, a Mexican-food chain, released an animated short called “The Scarecrow”. Set to Fiona Apple’s cover of Willy Wonka & the Chocolate Factory soundtrack’s “Pure Imagination”. The film tells a story about a lone scarecrow who works at a smoke-spewing building: Crow Foods Incorporated, managed by robotic crows. The building have tubes that processed products that later labeled as “100% Beef-ish”. It also house chickens administered with green substance that makes it fat like a balloon and cows that shakes inside a metal box.

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Dreaming of something better, Scarecrow sets out to the city providing an alternative to the processed from the factory.

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Using this video Chipotle Company wants to raise public awareness for two purposes: 1.) to help tackle some of the most pressing food issues we are facing today and 2.) to propose a solution to how this problem will be remedied: “We would like to see sub-therapeutic antibiotics banned by the government,” says Crumpacker.

photos and video credit: Chipotle via Youtube.com / Chipotle Mexican Grill

Chipotle uses “The Scarecrow” ad and app to raise awareness about processed food

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