A 14 year old ballet dancer Julia Bluhm petitions Seventeen Magazine to publish unaltered photos.
Bluhm put a petition on Change.org asking Seventeen Magazine for one unaltered photo spread per month. The petition immediately got 84,000 signatures and was featured on different websites and news such as CNN, ABC, The New York Times and Jezebel.com.
In May 2, 2012, Julia along with Spark Summit members — A group of young women trying to end sexualized images of women and girls in the media—- organized a protest outside the magazine’s offices and set up a fake photo shoot. On the same day the group passed the petition and was invited to meet the editor.
In the magazine’s August issue, Editor-in-Chief Ann Shoket stated through an editor’s note that Seventeen has always used minimal digital alteration on photos of its models. But in response to the protest, she promised that they will post before and after shots on the magazine’s Tumblr page for full transparency.
“While we work hard behind the scenes to make sure we’re being authentic, your notes made me realize that it was time for us to be more public about our commitment,” wrote Shoket. “So we created a Body Peace Treaty for the magazine staff — a list of vows on how we run things here so we always make you feel amazing! And we’ve gotten some pretty major friends to support us: The National Eating Disorders Association; Healthy MEdia: Commission for Positive Images of Women and Girls; and our own Body Peace guru, Jessica Weiner. Plus, to show how serious we are, everyone on staff has signed it!”